Times

Client
Times Mirror Company

Location
New York, New York

Times Mirror (TM) and its subsidiaries, Matthew Bender Co. (MBCo.), Times Mirror Magazines (T.M.), Newsday, Los Angeles Times (LAT) occupied six floors at Two Park Avenue in New York City, totaling approximately 262,000 square feet. These subsidiaries, all publishing companies related through the parent company (Times Mirror), each sought a different environment for their workplace and a different image for their company.

A common theme was the desire to depart from the traditional formality of the publishing industry which, in the past, was characterized by many closed offices and dark woods. Instead, SNS designed open, flexible plans with generous workstations to give a light and airy environment with less focus on closed offices. Large expanses of glazing with a mixture of clear and translucent, patterned glass was utilized in the enclosed offices, huddle rooms and conference rooms. Light, elegant woods and stonework were used, albeit sparingly, in the reception and public spaces to convey a sense of the importance of these
major companies.

A common need to all the subsidiaries was cabling to accommodate shared computer facilities, teleconferencing, sophisticated voice and data requirements and audio-visual presentations. Stacked rooms were provided on each floor to receive cabling from a central computer/server facility, which was then distributed to the floor. Empty conduit, running vertically between these rooms and horizontally in the ceilings, provided pathways for future runs. Workstations were designed for flexibility in accommodating changing voice/data requirements.

Each company achieved, within its budget and within its different parameters, a space unique to its requirements and to its image.

Design dwells somewhere between the disciplines of science and art.  Although some firms may be content with functional solutions to problems at hand, SNS responds with designs that are pragmatic, valuable and aesthetic.  We incorporate solutions with a wide variety of human, physical, and external factors; this results in spaces that bear vitality, productivity, flexibility, identity and innovation.

With an 80% repeat clientele, we take our clients’ satisfaction seriously.  Our creative staff makes opportunities out of unexpected and limiting situations.  As a “can do” organization, we respond to our clients’ problems rapidly, with enthusiasm, clarity and innovation.  As a firm that has grown up with a developer and corporate clientele, we understand that a project is successful only when it is completed on time and on budget.
As part of a mature firm, we know that our value to our clients is measured by the value we add to their projects.  This may be by the materials or methods we select, or the innovative way we use them.  Good design has greater value and the results are visible.

We listen. Each project is unique and requires specific resolutions.

We listen carefully. Our clients’ objectives and ultimate goals determine our methods and solutions so that an effective and smooth transition can be achieved between intent, execution and realization.

Flexibility is of paramount importance in our design approach. Whether the project is large or small, the level of service and attention is the same. Each design must provide our clients with the comfort that the absolute best has been achieved; aesthetically, efficiently and cost effectively with rapid response and adherence to schedules.

We solve problems. Problems and unexpected conditions on a project are challenges we meet and resolve every day. It is not enough making the most of advantageous conditions and compensating for the limitations; we enhance each project by going beyond the obvious solution and provide value that goes far beyond the fee of our services.

This is done with our response to our clients’ human, physical or external programming factors.

By listening to our clients’ objectives and understanding our clients’ goals, we synthesize program and form, materials and methods with creativity and innovation to provide spaces of vitality and identity.

Such spaces remain cost effective, flexible, and efficient with proper project management – a trait we have learned well in our almost five decades of practice.

We design. Teamwork and personal responsibility are ingrained in our design philosophy with projects served directly by Principals and associates; we remain “on top” of all conditions that may arise.

We are collaborative. Relationships with our consultants and close coordination of their work result in excellence of the end product.

We are contingent on the mutual trust and respect of our team members and our clients. The success of the project and the level of satisfaction of our clients is the reason for our professional longevity and our continuing success.